With the economy in the condition that it is, more and more consumers are replacing their name brand items with the store brand. In most cases one would assume that their reason for doing this is because they feel it is a cheaper price. Generally store brand items are marked at a lower everyday price then the name brand.
My question for you is: Do you feel that you are getting the same quality when buying a store brand item as you would with the name brand product but at a lower price?
When it comes to quality of the product it really does depend on what it is. In most cases you can tell if something is the name brand or not. This isn’t always true though. The store brands are usually made from the exact same ingredients as the name brand item so the only difference may be the fancy label. This is especially true for OTC medicine.
As for me personally I can be a brand name snob about certain items. Some things that I just HAVE to have brand name are toothpaste, shampoo, body wash, cereal, pop, razors and baby wipes. Most other things I could care less either way as long as it is the cheapest price that I can find. It is rare that I buy anything that isn’t name brand though since I am blessed with the knowledge of pairing coupons with sales. This actually makes most of my products free or much cheaper than any store brand item would be.
I have to admit that I find it frustrating when I read articles online, in newspapers etc. where the authors are saying that people should forget about using coupons and just buy store brand items because it is cheaper. Unless you are new to this site and new to using coupons then I think you will agree that that is horrible advice! I would not be able to afford to feed my family if I just bought store brand products and didn’t use any coupons. I would have to go back to eating a cheeseburger off of McDonald’s dollar menu for dinner every day. This is why stockpiling an item that you have a good coupon for when it is on sale is so important. Then you don’t have to worry about running out of a particular item and being forced to buy the store brand since it would probably be your cheapest option without a sale and coupon.
So I want to know what you think about this. Do you prefer the taste of name brand over store brand? Do you have certain products that you will only buy name brand? Is it cheaper in your opinion to just buy the store brand and leave the coupons at home? Please share your comments with us! I would love to hear your take on the subject.